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Increasing complexity = increasing opportunity Though technology that props up utilization of variable data is accessible for some years now, the many early adopters are actually transactional printers who produce ongoing communications like electricity bills and invoices. Combining variable data with all the esthetic values conventional quality commercial printing is undoubtedly an area still open for exploration and innovation. New applications and techniques consider personalized communications into your whole world of true relevance and recurring customer engagement. The software tools you select should support such activities so that you can also add the worth your customer needs. New applications and techniques take personalized communications to the an entire world of true relevance and continuing customer engagement. Relevance goes past inserting another name and address on every document, as well as beyond segmenting customers by ZIP code or population. 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